Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Marketing

Words to never put on a sales page

There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.

Featured

MM #31 - Attention is where money is made

“There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde

Marketing

Marketing to a race or an identity?

I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".

Marketing

How Hiblendr grows revenue

Growing your e-commerce store revenue comes down to optimizing these 3 "levers".

Goodbye Alexa, hello friend?

Okay, let’s be honest, some of us are still a little sceptical about Alexa right? Well we might just have found a new friend. As if having a device at home listening in to our conversations isn’t enough, now there is something that we can wear 24/7.

Marketing

S*x and cereals

Good morning! Hope you had breakfast because we’re about to speak cereal.  You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals?  I’ve never seen them.  How are cereals marketed?  For YEARS, cereal

Marketing Mondays Featured

MM #30 - Why we don't believe marketers

Maybe we should stop calling ourselves "marketers". After all, we really don't trust marketers.

Business

You're probably not charging enough

Many problems (if not all) can be solved if you charge more.

Marketing

How to market a conference – that's profitable.

How to run conferences that are profitable. For starters, charge money for it. Say no to free tickets.

Business

Build your own platform today

Are you on rented platforms? Or do you own your own platform?

Marketing Mondays Featured

MM #29: Let others do the talking

Let others do the talking; it's more powerful than talking about yourself.

Marketing Featured

The effect of sending emails – everyday

If you're building a personal brand or business, building an email list is the best.

Members only

Marketing Mondays Featured

MM #28: 9 content marketing lessons from Underdog Content Con

Our key takeaways from everything speakers shared during Underdog Content Con

Psychology

The "sunk cost" trap

What's something you've spent too much time dwelling on costing you future opportunities?

Marketing

Organic content isn't free

It's actually freakishly expensive.

Advertising Featured

No interest targeting needed

We've tested it for you. You don't need Facebook's interest targeting.

Brief

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Marketing

Everything is storytelling

Your ability to market your business comes down to how... good a storyteller you are.

Content Marketing

6-step viral content formula

The playbook that Mindvalley uses to create viral videos.

Marketing

Start thinking like a media company

Why are brands like Starbucks, LVMH, and Nike launching in-house production studios?

Marketing

“Email marketing doesn’t work… for Malaysians”

What they’re really saying is, “We’ve not figured out how to make emails successful”. I can’t tell you how many times I’ve heard someone tell me that.   And yet, behind the scenes, this is what I see:  It wasn’t always this way though. I was

Brief Featured

Marketing with NO budget

Having 'NO budget' can make you a better marketer.

Marketing

Tools we use, saving us thousands every year

Are you overpaying for marketing tools in your business? Here are our 5 favourite ones we only pay once!

Marketing

The rise of zero-click marketing

We're moving into an era, where the focus should be brand building instead of click tracking.

Marketing Mondays

MM#27: Validate all day, err day'

If you have an idea for a product or service, you should validate it by pre-selling it. Then use momentum from the early sales to create the product.