Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Business

When did sales become a bad thing?

Why do we think of a scammy, pushy insurance salesperson when we talk about sales? How can we approach sales more genuinely?

Marketer's Playbook

Marketer's Playbook #1: It's impossible to lose if you don't stop

Welcome to our new series, Marketer’s Playbook. This weekly series would cover marketers that have made significant impact in the industry and how they did it. Who is Faisal? An automation specialist who wants to help freelancers and e-commerce businesses grow. Among others, he has also: * Founder of WebMedic,

Tech

Relax… Humans sell better than AI

You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.  They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.  And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1.

E-Commerce

Sigh... not another marketing framework

Are you sick of marketing "gurus" prescribing you with another framework? Deep down, you know intuitively that learning another framework isn't going to save your business. Taking massive action will.

Marketing Mondays

MM #32 - Time for a challenge

Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating

Marketing

Marketers are liars!

Why are carpet stores always closing down? “Best price for you, only today, my friend”  Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies.  Unfortunately, this created a consensus that all marketers are liars – bad people who will

Guides

The Daily CMO’s guide to marketing yourself

How you can get closer to succeeding in the freelance biz Merdeka! Merdeka! Merdeka!  It’s the month where we see discounts – 31% off, 67% off, BOGO offers and more. Everyone loves discounts. But if we were being honest, it’s a lazy way to market. Before you get butthurt

Marketing

Words to never put on a sales page

There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.

Featured

MM #31 - Attention is where money is made

“There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde

Marketing

Marketing to a race or an identity?

I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".

Marketing

How Hiblendr grows revenue

Growing your e-commerce store revenue comes down to optimizing these 3 "levers".

Goodbye Alexa, hello friend?

Okay, let’s be honest, some of us are still a little sceptical about Alexa right? Well we might just have found a new friend. As if having a device at home listening in to our conversations isn’t enough, now there is something that we can wear 24/7.

Marketing

S*x and cereals

Good morning! Hope you had breakfast because we’re about to speak cereal.  You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals?  I’ve never seen them.  How are cereals marketed?  For YEARS, cereal

Marketing Mondays Featured

MM #30 - Why we don't believe marketers

Maybe we should stop calling ourselves "marketers". After all, we really don't trust marketers.

Business

You're probably not charging enough

Many problems (if not all) can be solved if you charge more.

Marketing

How to market a conference – that's profitable.

How to run conferences that are profitable. For starters, charge money for it. Say no to free tickets.

Business

Build your own platform today

Are you on rented platforms? Or do you own your own platform?

Marketing Mondays Featured

MM #29: Let others do the talking

Let others do the talking; it's more powerful than talking about yourself.

Marketing Featured

The effect of sending emails – everyday

If you're building a personal brand or business, building an email list is the best.

Members only

Marketing Mondays Featured

MM #28: 9 content marketing lessons from Underdog Content Con

Our key takeaways from everything speakers shared during Underdog Content Con

Psychology

The "sunk cost" trap

What's something you've spent too much time dwelling on costing you future opportunities?

Marketing

Organic content isn't free

It's actually freakishly expensive.

Advertising Featured

No interest targeting needed

We've tested it for you. You don't need Facebook's interest targeting.

Brief

Your ad was approved

Your ads will be served shortly.

Marketing

Everything is storytelling

Your ability to market your business comes down to how... good a storyteller you are.