Relax… Humans sell better than AI You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela. They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads. And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1.
Sigh... not another marketing framework Are you sick of marketing "gurus" prescribing you with another framework? Deep down, you know intuitively that learning another framework isn't going to save your business. Taking massive action will.
MM #32 - Time for a challenge Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating
Marketers are liars! Why are carpet stores always closing down? “Best price for you, only today, my friend” Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies. Unfortunately, this created a consensus that all marketers are liars – bad people who will
The Daily CMO’s guide to marketing yourself How you can get closer to succeeding in the freelance biz Merdeka! Merdeka! Merdeka! It’s the month where we see discounts – 31% off, 67% off, BOGO offers and more. Everyone loves discounts. But if we were being honest, it’s a lazy way to market. Before you get butthurt
Marketing Words to never put on a sales page There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.
Featured MM #31 - Attention is where money is made “There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde
Marketing Marketing to a race or an identity? I can't tell you the number of times we've had clients ask us, "How can we remove Bangladeshis from seeing our Facebook ads". That's racist. What they should be focused on is "identity".
Marketing How Hiblendr grows revenue Growing your e-commerce store revenue comes down to optimizing these 3 "levers".
Goodbye Alexa, hello friend? Okay, let’s be honest, some of us are still a little sceptical about Alexa right? Well we might just have found a new friend. As if having a device at home listening in to our conversations isn’t enough, now there is something that we can wear 24/7.
Marketing S*x and cereals Good morning! Hope you had breakfast because we’re about to speak cereal. You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals? I’ve never seen them. How are cereals marketed? For YEARS, cereal
Marketing Mondays Featured MM #30 - Why we don't believe marketers Maybe we should stop calling ourselves "marketers". After all, we really don't trust marketers.
Business You're probably not charging enough Many problems (if not all) can be solved if you charge more.
Marketing How to market a conference – that's profitable. How to run conferences that are profitable. For starters, charge money for it. Say no to free tickets.
Marketing Mondays Featured MM #29: Let others do the talking Let others do the talking; it's more powerful than talking about yourself.
Marketing Featured The effect of sending emails – everyday If you're building a personal brand or business, building an email list is the best.
Members only Marketing Mondays Featured MM #28: 9 content marketing lessons from Underdog Content Con Our key takeaways from everything speakers shared during Underdog Content Con
Psychology The "sunk cost" trap What's something you've spent too much time dwelling on costing you future opportunities?
Advertising Featured No interest targeting needed We've tested it for you. You don't need Facebook's interest targeting.
Marketing Everything is storytelling Your ability to market your business comes down to how... good a storyteller you are.
Content Marketing 6-step viral content formula The playbook that Mindvalley uses to create viral videos.
Marketing Start thinking like a media company Why are brands like Starbucks, LVMH, and Nike launching in-house production studios?