People don't buy books
They buy what the books provide them.
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
They buy what the books provide them.
In marketing
They say the crazy ones who believe they can change the world are the ones who actually do.
The job of a marketer is to solve problems. But there's a difference to choosing the size of the problem you solve.
Maybe we should start building sites on mobile phones. Who knows? That day might come sooner than we thought.
We've made many mistakes starting as a service provider. One of them is not figuring a scalable recurring revenue model.