Solve big problems
The job of a marketer is to solve problems. But there's a difference to choosing the size of the problem you solve.
Reuben Ch'ng
I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.
Check out the latest posts
It's a mobile world after all
Maybe we should start building sites on mobile phones. Who knows? That day might come sooner than we thought.
6 recurring revenue models for a scalable company
We've made many mistakes starting as a service provider. One of them is not figuring a scalable recurring revenue model.
How to Measure CAC and CLTV (Without the Headache)
How to measure the 2 most important metrics in your business – CAC & CLTV.
Do-it-yourself: The most expensive choice
You spend the currency of time when you're constantly trying to figure it out yourself.
How to beat "inertia"
Like busy ants, customers follow a set of routines they've been doing for years. The way to swing them to you? Create a pattern interrupt.