Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Check out the latest posts

6 recurring revenue models for a scalable company

We've made many mistakes starting as a service provider. One of them is not figuring a scalable recurring revenue model.

How to measure the 2 most important metrics in your business – CAC & CLTV.

You spend the currency of time when you're constantly trying to figure it out yourself.

Like busy ants, customers follow a set of routines they've been doing for years. The way to swing them to you? Create a pattern interrupt.

Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?

Here are business and marketing lessons we’ve learnt organizing 7 Underdog conferences.