Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Branding Featured

A brand is...

You don't get to define what your brand is. Your customers are the ones that define your brand.

Marketing Featured

Get your head out of the clouds

Hubris – not only the downfall of Icarus but of every marketer and entrepreneur.

Business

Want to win more sales? Here's how

All of life is sales and negotiation. Life is better when you're good at sales.

Software

Blown away with Capcut Pro

You have no excuse not to create social media content anymore.

Business

How opportunities happen

And two lessons from ignoring my discomfort.

Guides Featured

Every marketer should read MrBeast's employee handbook

Marketing and business lessons from MrBeast's leaked employee handbook.

Marketing Mondays Featured

MM #35: How to go to a conference

Four tips to help you make the most out of attending conferences and events.

Decode the Secrets Behind Malaysian Consumer Behavior

Curious about what motivates Malaysians to spend? The better you understand their behaviour, the more value you can offer—and the more your business can grow.  That’s why we’re inviting you to a special live event happening tomorrow. We’re teaming up with Billplz, a leading payment platform,

Members only

Guides

How Malaysians Spend

Live Event: A must-join event where we share insight into Malaysian consumers' spending habits and behavior.

Content Marketing

Why you should stop reading online business "articles"

Because most of them are written by people with less experience than you – the reader who is seeking new opinions.

SEO

Do search engines treat pages and posts differently?

Which should I optimize for SEO? A page or post? Which one will rank better?

Marketing Mondays

MM #34: Practice delayed gratification

Because every successful marketing campaign, product launch, or business is a lagging indicator.

E-Commerce

Why experience (not tech) matters more than ever in 2024

We all love the kind of experience we get when walking into a 6-star hotel. How do we replicate that for our online businesses?

Marketing Mondays

#MM33 - Underdog Con is back

Marketing Mondays gives you everything you need to do better marketing.

Tech

How we create 10 reels in just 10 minutes

Have you seen our reels and thought how long it would have taken us to do it? With the right tool, it can be done in minutes.

Psychology

3 clicks instead of 8

If you can complete a task in 2 steps, don't take 8 steps to complete it.

Business

When did sales become a bad thing?

Why do we think of a scammy, pushy insurance salesperson when we talk about sales? How can we approach sales more genuinely?

Marketer's Playbook

Marketer's Playbook #1: It's impossible to lose if you don't stop

Welcome to our new series, Marketer’s Playbook. This weekly series would cover marketers that have made significant impact in the industry and how they did it. Who is Faisal? An automation specialist who wants to help freelancers and e-commerce businesses grow. Among others, he has also: * Founder of WebMedic,

Tech

Relax… Humans sell better than AI

You’ve probably stumbled upon AI influencers like Lu do Magalu and Miquela.  They’re not real. Yet, they’ve taken over magazine covers, virtual runways, and brand ads.  And if you’re wondering, yes – AI-generated “influencers” get higher engagement rates at 2.84% compared to real influencers at 1.

E-Commerce

Sigh... not another marketing framework

Are you sick of marketing "gurus" prescribing you with another framework? Deep down, you know intuitively that learning another framework isn't going to save your business. Taking massive action will.

MM #32 - Time for a challenge

Marketing Mondays gives you everything you need to do better marketing. #TikTokChallenge Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands? There’s many different types. The dancing and the eating

Marketing

Marketers are liars!

Why are carpet stores always closing down? “Best price for you, only today, my friend”  Mainly because carpets are hard to sell (when was the last time you bought one?). So owners resort to telling lies.  Unfortunately, this created a consensus that all marketers are liars – bad people who will

Guides

The Daily CMO’s guide to marketing yourself

How you can get closer to succeeding in the freelance biz Merdeka! Merdeka! Merdeka!  It’s the month where we see discounts – 31% off, 67% off, BOGO offers and more. Everyone loves discounts. But if we were being honest, it’s a lazy way to market. Before you get butthurt

Marketing

Words to never put on a sales page

There 171,476 words in the English dictionary. Here are some words to never use on a landing page, sales page or website.

Marketing Mondays Featured

MM #31 - Attention is where money is made

“There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde