Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Marketing

6 recurring revenue models for a scalable company

We've made many mistakes starting as a service provider. One of them is not figuring a scalable recurring revenue model.

Marketing

How to Measure CAC and CLTV (Without the Headache)

How to measure the 2 most important metrics in your business – CAC & CLTV.

Business Featured

Do-it-yourself: The most expensive choice

You spend the currency of time when you're constantly trying to figure it out yourself.

Marketing

How to beat "inertia"

Like busy ants, customers follow a set of routines they've been doing for years. The way to swing them to you? Create a pattern interrupt.

Business Featured

ABC: Always Be Closing

Always Be Closing is a mantra commonly used in the sales world. But does it still work in today's day and age?

Case Studies

7 lessons running 7 marketing conferences

Here are business and marketing lessons we’ve learnt organizing 7 Underdog conferences.

Marketing Featured

How we post content every day

Ever had a blank page syndrome - where you sit down to write something and nothing comes out? Here's how to fix it.

Branding Featured

A brand is...

You don't get to define what your brand is. Your customers are the ones that define your brand.

Marketing Featured

Get your head out of the clouds

Hubris – not only the downfall of Icarus but of every marketer and entrepreneur.

Business

Want to win more sales? Here's how

All of life is sales and negotiation. Life is better when you're good at sales.

Software

Blown away with Capcut Pro

You have no excuse not to create social media content anymore.

Business

How opportunities happen

And two lessons from ignoring my discomfort.

Guides Featured

Every marketer should read MrBeast's employee handbook

Marketing and business lessons from MrBeast's leaked employee handbook.

Marketing Mondays Featured

MM #35: How to go to a conference

Four tips to help you make the most out of attending conferences and events.

Decode the Secrets Behind Malaysian Consumer Behavior

Curious about what motivates Malaysians to spend? The better you understand their behaviour, the more value you can offer—and the more your business can grow.  That’s why we’re inviting you to a special live event happening tomorrow. We’re teaming up with Billplz, a leading payment platform,

Members only

Guides

How Malaysians Spend

Live Event: A must-join event where we share insight into Malaysian consumers' spending habits and behavior.

Content Marketing

Why you should stop reading online business "articles"

Because most of them are written by people with less experience than you – the reader who is seeking new opinions.

SEO

Do search engines treat pages and posts differently?

Which should I optimize for SEO? A page or post? Which one will rank better?

Marketing Mondays

MM #34: Practice delayed gratification

Because every successful marketing campaign, product launch, or business is a lagging indicator.

E-Commerce

Why experience (not tech) matters more than ever in 2024

We all love the kind of experience we get when walking into a 6-star hotel. How do we replicate that for our online businesses?

#MM33 - Underdog Con is back

Marketing Mondays gives you everything you need to do better marketing.

How we create 10 reels in just 10 minutes

Have you seen our reels and thought how long it would have taken us to do it? With the right tool, it can be done in minutes.

Psychology

3 clicks instead of 8

If you can complete a task in 2 steps, don't take 8 steps to complete it.

Business

When did sales become a bad thing?

Why do we think of a scammy, pushy insurance salesperson when we talk about sales? How can we approach sales more genuinely?

Marketer's Playbook #1: It's impossible to lose if you don't stop

Welcome to our new series, Marketer’s Playbook. This weekly series would cover marketers that have made significant impact in the industry and how they did it. Who is Faisal? An automation specialist who wants to help freelancers and e-commerce businesses grow. Among others, he has also: * Founder of WebMedic,