Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Check out the latest posts

Upsells are good for customers

It's just that "gurus" have destroyed its reputation.

What stories do you tell?

Sometimes you don't have to scale, scale, scale. After all, who are you doing it for?

Focus on what people want. Not what you want.

In the course of their career, every marketer would have experienced moments when they're unsure if their marketing is working.

Dare I say it. Copywriting formulas are for noobs.