Your “promotions” tab
Most emails get ignored because they sound like marketing. This one shows you how to write like a human—and actually get results.
Go to your inbox and go to your promotions tab.
Take a hard look at the emails. Here’s mine:
Just by reading the titles, I KNOW they have something to sell me. So I ignore them.
I’ve given up on inbox zero.
You’re probably not a psycho like me with 80,000 unread emails, but I bet your email habits aren’t that different.
You see subject lines like that, and you instantly know the business is trying to sell you something.
The problem is, when it’s our turn to write emails, we dig up those same kinds of emails and follow the same bullshit “best practices” we found online.
So every marketer ends up writing emails that look and sound exactly the same. Then they act surprised when open rates tank and email ROI hits zero.
But the most successful email subject line in history—the one that helped raise $690 million—came from President Barack Obama.
It simply said: “Hey.”
No fancy designs that make your email look like a brochure.
The takeaway: We open emails when they feel like they’re from a friend or family member. We don’t when they look like they’re from a business. So write like you’re emailing a friend.
Last day to switch
Switching to Enginemailer saves you money. Because you only pay for the emails you send, not the number of subscribers you have.
Sign up for a free account and get 10,000 emails per month—completely free. (Use code “CMOMAILER10K to lift the 500 emails/day limit.)
Need to send more than 10,000 emails a month?
Today’s your last chance to get free setup, free migration, and 50% off your total bill—just register on this form.