Your 4 jobs in marketing
Marketing doesn't have to be complicated. You only got 4 jobs to do.
I was curating Q&A and browsing through questions on Slido at Underdog Con last week.
One of the question:
Should I start posting on IG only? What about XHS? Do you think people still use Facebook?
Out of respect, I let the speaker to the answering.
But here's my answer.
The person asking the question is overcomplicating it. Marketing only have 4 jobs:
- Make something people want. Not need. Want. Plenty of things people need, they still won't buy. This is product.
- Price it right. Too high, nobody buys. Too low, you go bankrupt trying to serve them. This is price.
- Go where people already are. Doesn't matter how good your product is if it's sitting where nobody's looking. This is place.
- Get people's attention. Good product, right price, right place. Still won't sell itself. You have to make people care. This is promotion.
That's it. The 4Ps – product, price, place, promotion.
The 4Ps was invented in 1960.
Today, AI is accelerating all four.
Products get built and tested faster. Pricing gets A/B tested at a scale no human could run by hand. "Going where people are" can now be automated across ten platforms instead of one. Promotions: content, ads, outreach, is being generated and optimised by AI agents while you sleep.
All of these sounds good, until you realize what they actually do.
AI does not fix weak fundamentals. It just scale them faster.
- Weak product + AI = more people finding out fast that the product's bad.
- Bad pricing + AI = a good way to lose money.
- Weak promotion + AI = AI slop
Speed without fundamentals is just a faster way to fail.
Speed with marketing fundamentals will unlock growth.
Tonight, 8PM, I'm going live with Faisal Hourani, the guy who built AI agents that ranked his site, pulled in 1,400 leads, and closed RM12k+ in sales, with zero marketing background.
We're not making any slides for tonight. It'll be a show and tell. I've asked Faisal to show his system that manages his marketing AI agents.
It'll be quite techy, but you'll get the first hand view of how marketing AI agents work.
Register a spot here and join us tonight – 21st July, 8PM
If you want to build your first SEO AI agent with us, join our in-person workshop this Thursday. Use code "FOUNDINGSEAT" for RM500 off.
I'll share more about the workshop in the online session tonight.