Why you want the last slice of pizza
Why does the last pizza slice always seem tastier?
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Stories that will change the way you do marketing.
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It doesn't have to be just Facebook or Google
It's time to think out of the box.
The real reason you buy anything
Why did you buy the iPhone 15? Was it just because you needed to text and call?
Have a song you really like? Think again!
Pop music is only popular, because it's made to be popular.
Price doesn't matter. Perception does.
Everything is perception. Including your pricing.
Who really does the buying?
What makes us buy something? It's definitely not logic.