Stop comparing. This is how you win customers.

Our business and marketing would probably be much better if we stopped comparing and started caring about our customers.

I mean, seriously, when's the last time you texted your customer and asked them if they're OK?

Let me share my experience with a dental clinic.

Few months back, I dropped in a dental clinic for a dental check-up. Dang, had to fix something. Did a dental surgery. 2 days later, I received a WhatsApp text from the clinic (See below)

Stupid simple message, right? But somehow it made me feel heard. I felt appreciated. Wow, the clinic actually cares about me!

I became a fan.

I told everyone how amazing they were. I recommended the clinic to friends. In fact, got them a booth during my neighbourhood housing dinner, so I could promote them to everyone I knew!

All because they made the effort to send me a follow-up WhatsApp message. Because they cared.

Your action step: Do this now.

Answer these questions:

Is your marketing internally or externally focused? Stop looking around for a minute. Stop finding the best marketing hack. Ask, does your marketing make your customers feel heard?

When your marketing makes your customers feel heard and understood, ironically, they might just become your best salespeople. Just like how I did for Arc Dental, the dental clinic in the story above.

A simple WhatsApp automation could be all it takes.

Getting your customers to feel heard can be a simple WhatsApp automation.

• A personalized thank-you message after they buy something
• A scheduled check-in message to see if they're alright.
• A small nudge when it's time for a refill or service (Car & insurance companies do this)
• An occasional survey or feedback

This Thursday, I'm hosting a workshop together with Azlan, founder of a WhatsApp automation/broadcast tool - OtoWA. During the workshop, you'll build WhatsApp automations for your business.

Join us in the WhatsApp Sales System workshop