Spend 80% of your time talking to customers
Most businesses are trying to be mind-readers when what they launch doesn't sell. There's a simpler fix – just ask!
Last week, we sent a feedback form to participants after a sales workshop.
After two follow-ups. Nothing.
Then we just... texted them on WhatsApp. And they replied!
We'll cover handling inbound and outbound WhatsApp messages, showing you how to automate WhatsApp messages while you're not working. And how to follow up with cold leads.
Most businesses are mind-reading
This made me realise most businesses are trying to read minds, guessing, instead of having conversations.
You launch something. Some people buy. Some people don't. Then you sit there tweaking headlines, changing up ads, prompting Claude, and try to figure out what went wrong.
Why not just ask?
- Ask them why they bought.
- Ask the ones who didn't, why they didn't?
- Ask who they'd recommend it to.
Why do most businesses skip this?
It feels slow, unscalable and not very "marketing"-ish.
But here's what I discovered: people lie on forms. They just tell you what they think you want to hear. But in real conversations, they'll tell you what they actually think and what stopped them from buying.
And I realize I always learn more in just 3-4 conversations than spending days of A/B testing. Here are my 3 of my favourite questions:
- What made you buy? Tells you what's working.
- Why didn't you buy? Tells you what to fix
- What would make it a no-brainer? Tells you how to price and position.
This, my friends, is market intelligence you cannot buy.
Your action plan: Open your calendar. Do you have a slot booked for talking to customers? If not, create a 30-minute slot where you just talk to customers and ask. 3 conversations is enough.
Of course, conversations only scale so far.
If you want WhatsApp to keep working for you even when you're not typing, that's what the WhatsApp Sales System Workshop is for.