Nobody skips a good story
Stop selling your stuff. Start telling stories.
Writing this from the WhatsApp Sales Workshop.
I asked a room of marketers why their WhatsApp messages don't get responses.
Same answer, every time.
"I think my messages are too stiff. Feels too corporate"
There's a strange thing that happens when marketers sit down to write.
We put on our marketing hats, stiffen up, and out comes the marketese.
We start thinking about which promotion to push. Maybe use a discount code. Share the new arrivals. Create scarcity by shouting limited slots!
No wonder people don't reply.
Bu here's the funny part...
Nobody's stiff when telling a story
When I flipped it and asked the room where they had lunch, their stiffness vanished instantly.
"Oh, we ate at the food court. Was a little smoky..."
Put "sell something" in front of the same people, and they stiffen up all over again.
Ironically, telling stories is a better way to do marketing.
Jen Jen (video above) gets this.
Her family restaurant's been open for 30 years. But take a look at their Instagram, and you'll notice they never once posted about the menu or promotion.
Instead, it's all stories.
And funnily, it works better.
Nobody skips a story. But many people skip ads.
The shift is simple: stop asking "what do I want to promote" and start asking "what' is worth telling my audience?"
The moment marketing stops sounding like marketing is the moment people actually pay attention.
Jen Jen's will be breaking this down live, this Thursday – at Underdog Content Con.
I'm really excited about the lineup, and honestly, about the too. If spending a day with a room of founders and marketers sounds like your kind of opportunity to you, you'll want to be there on Thursday.
