Nobody wants PDFs anymore
Do you even read PDF guides anymore?
Have you noticed that lead generation is very different today than it was years ago?
The old lead-gen playbook was to create something of value and give it away for free, in exchange for an email contact.
So people used to give away PDFs or videos.
But in the AI age, customers are no longer interested in static PDFs.
Watch me build a quiz lead-gen funnel and share what works in a 60-minute live Zoom session tonight.
I want it made for me
If there's one thing AI has accelerated and made possible, it's personalization.
Customers want experiences tailored to them. They want to be seen, heard, and understood. It's the reason why boutique stores work. It's the reason why I send everyone who registers for Underdog Con a Loom.
When we log on to Netflix, we expect to be presented movies that we'll like.
So when it comes to lead generation, why are we still offering static PDFs as a one-size-fits-all solution?
A possible solution is a well-made quiz-based funnel for lead generation. A user answers a few personal questions, and get an output personalized to them.
More quiz funnel examples:
- Customized supplements recommendation quiz
- Diet & lifestyle personalization quiz
- Eyewear funnel quiz
- Personality test (this is super popular!)
- Salary transparency quiz
Only one thing to look out for.
The result's page for your quiz must not be dogsh*t.
Imagine having a prospect spending 2-3 minutes answering personal questions about their problems and struggles. Only to get back something generic like, "You got 8 out of 10... You're ready to scale!"
The user feels cheated straightaway, and your business never had a chance of converting them into a customer.
OK, so how do you start?
Use off-the-shelf tools like Interact to make a quiz. If you're more adventurous, you could explore vibe-coding a quiz to drive leads for your busines. Or join me tonight, 22nd April at 9:30PM, as I build a quiz funnel using our own Daily CMO quiz tool.
I'm giving away free access to the tool. (See how it looks like below)
Click here to register and join tonight, 22 April at 9:30PM
See how others are using AI
If you want to see how the others are using AI for work, Underdog AI Con is the event you want to be at next week.
7 more days till what will be an epic day of discovery, sharing and networking with some of the smartest marketers and business owners in one room.