Marketing 4 U’s
If your email titles aren't doing the heavy lifting, you're leaving money on the table. Use the 4 U’s framework to write subject lines that actually get clicks.
The 4 U’s is a simple yet useful framework for copywriting. I also find it useful in other parts of marketing.
- Urgent
- Unique
- Useful
- Ultra-Specific
Let’s use it for email subject titles:
Urgent
Subject title: “Ending in 24 hours: your RM50 voucher..”
Unique
Subject title: No one shares this email trick (but it works)
Useful
Subject title: This META ad hack saved me 10 hours of work per week
Ultra-Specific
Subject title: 5 UGC hooks that doubled our sales this month
You could also combo it.
Combo (Urgent + Useful + Specific)
Last chance: 2 tickets left to meet investors at Underdog Con”
Now you have the power to write better headlines, email titles, and copy.
Question about last week
Last week, we shared an offer to save 50% of your bills with Enginemailer. In case you don’t remember, Enginemailer is an email marketing platform that doesn’t charge you by the number of subscribers.
We work hard to bring you the best offers. If you didn’t take the offer, I want to know how I can better serve your needs.
Here’s a short (1-2 min) survey.
Thank you for your feedback.
- Reuben Ch’ng
Reply and let me know. Or forward this to a friend who needs to hear it.