Your boring life makes the perfect content

I was in Bali last week for a conference (Svolution Digital Summit).

And when in Bali, you'd go to the beaches.

Every stall on the beach was hustling the same thing. Coke, drink, BBQ corn (love this), surfboards for hire.

Same offer, same thing.

So what did I do? I chose the cheapest stall.

When there’s no difference, customers will always choose the lowest price.

If your business looks and sounds like everyone else, price becomes the differentiator.

If you want to learn how to position your business differently, join me live on YouTube tomorrow, 9PM. I'll share strategies to stand out.

Click here to get notified when we're live

Noticed how I turned a boring life experience into a story?

And you can do it too.

Here's the framework:

This can be anything. Let's try another story using the framework.

Story: While sitting on the beach in Bali, I watched the waves roll in and out.

Principle: It struck me. Marketing works the same way! Sales comes in waves too: paydays, holidays, viral moments, etc. There are highs, and there are lows. The trick is not to panic when it's low. Instead, prepare and optimize for the highs.

Transition: Exactly how smart marketers think about campaigns. There are seasons to push hard on marketing, and seasons to focus on product.

Offer: Use Google Trends to discover the next "waves" for your business.

Your turn to try this storytelling framework. Try it today and let me know how it went for you.