The “instant” economy
Everything is instant today. On-demand movies. Same-day delivery. Your customers expect instant.
I’ve been noticing a challenge with emails – especially when you use it for time-sensitive information.
Emails are great.
Easy to automate. Easy to personalize. Fun to get creative with.
But there’s a challenge. People's behaviour.
Today, we live in an on-demand economy.
As a kid, I used to sit in front of the TV waiting for my favourite cartoons. Now? Kids turn on Netflix. Instant gratification.
But it's not just the kids. Adults want instant too.
Imagine this: You bought a cake. It’s 2 hours before your niece’s birthday, and the cake isn’t here yet. Do you email or send a WhatsApp message to the bakery?
Recently, we added WhatsApp automations to a workshop. You know, the usual – someone signs up, they get a welcome message, a reminder, a post-workshop survey.
And immediately saw higher engagement, better show-up and conversions.
Doing marketing in the current economy is about speed.
Tomorrow, I’ll show you how our WhatsApp automation works behind-the-scenes, on YouTube.
Everything to help the E-com founder/marketer – win
When you join Underdog Live: E-Com Edition, you also get a bunch of bonuses:
- Free TikTok Credits (Up to RM25,245)
- Bonus credits for WhatsApp Automation (OtoWA)
- 10,000 emails per month (with Enginemailer)
- Free E-Com AEO visibility audit call
- E-Com analytics profit accelerator strategy call
- 1-Month Access: AI-Powered A/B Testing (with MIDA.so)
And more coming.
Check out Underdog Live – and get a ticket before we sell out