SEO is over. Here's what replaces it.
I know AI is scary. But we can either freeze up or choose to do something about it.
Marketing is changing (when does it not change anyway?).
One big change is SEO.
Remember when everyone said "content is king" and they refered to blogs? Well, long live the king...
Today, Google, ChatGPT, Copilot don't send traffic anymore. They answer it.
This year, a small hiking company in Norway that built their businesses on SEO – guides, blog posts, travel content lost 50% of their revenue.
AI Overviews "stole" their content. Nobody needs to visit a blog anymore. They got everything they need to know from an AI answer.
Their content was still there. It just never got seen.
I mean, have you tried ChatGPT Atlas?
There is no denying that AI is here to stay. We either learn it, or lose out.
Traditional SEO will become irrelevant. And the opportunity is to be quick on AI search.
That's why I'm working with Zicy.com and Growth.pro to run a AEO conference (more like a 1-day masterclass).
Introducing Answer Engine 2025
A one-day AI Search & AEO masterclass to figure out AI search for 2025 and beyond.
Date: 27th Nov 2025
Venue: Red Red Botak Head, The Gardens Mall, KL
As always, the conference we run will be filled with real practitioners, frameworks, case studies and examples – so you'll leave with practical strategies to adapt your brand for the age of AI Search.
Here's what you'll takeaway:
- How to make your brand AI-visible (when clicks disappear)
- Frameworks and tools from the people working on AEO & GEO right now
- Case studies, community, and a playbook you can use the next day.
Pre-sale tickets now open - 74% off
Only 30 seats at this rate. Includes lunch, replays, and a Future of Search playbook.
This event isn't for everyone. We made this for CMOs, agency leaders and brand owners. But if you believe your brand deserves to be seen in the next era of search – then you'll want to be in the room.