The market is littered with 1000s of products. How does yours stand out from the crowd?
You may have a great product/service – but if nobody notices it, then it doesn't matter anyway.
A quick name experiment.
Which one is 'Bob'? And which one is 'Riki'? Did you guess:
- Bob: The fatter cat.
- Riki: The skinny cat.
Well, why did you guess it that way?
You can't tell why right? It just 'feels' right.
There's a whole lot of research that goes behind why we feel this way about names. But the takeaway is that names matter.
Two quick hacks.
If you've been marketing and selling the same product for some time – and felt lately that it stopped working, maybe it's time to change or update the product name.
Here are two quick ways to do that.
1. Make it rhyme.
Humans are weird.
For some reason, when we see a statement that rhymes, we lean in to perceive it to be true. Some examples.
Aspire to inspire, before we expire.
An apple a day keeps the doctor away.
Does eating an apple every day really mean I'll avoid all sickness?
I don't know.
But the point is, we remember the quote. Good rhymes get stuck in our minds.
Therefore to make your product name stand out and memorable, we can input some rhymes into it.
Examples:
- Six-pack shortcuts. (ooh, remember this being viral?)
- Famous Amos
- Tutti Frutti Yogurt
- No-Debt Reset Challenge
- Freelance Glance Masterclass
- 7-Eleven
- Carlo Rino
2. Place in alliterations.
Alliteration is when you make your words start with the same letter or sound. Like rhyming, alliterative names are fun. This makes it stick in people's minds.
Use them when you can't find a rhyming name.
- Math Monkey
- Burt's Bees
- Coca Cola
- Grey Goose
- Minute Maid.
- Kit Kat
- Machine Madness Challenge
- Property Profit Program
- Freelance Fast Forward Masterclass
- Fat Burn Blaster Class
Careful the wantrepreneur.
While names matter. And while they help differentiate your product, be careful not to get caught up in spending the whole week debating a name.
At the end of the day, over-delivering the value your customers receive is what going to make them stick with you.
You don't necessarily have to have a product name that is alliterative and rhymes. Our goal here is to create something unique – and to separate you from the competition.
That's it.
