People don’t really buy discounts
I wouldn’t buy college education just because it's on discount. What we really buy is value.
I use a pair of Rode Wireless Go II to make content.
I remember buying it from Lazada.
I was about to check out when I noticed a bundle offer.
Get the Rode Wireless Go and a charging case together. Save something like RM35+.
My mind started firing questions.
- Do I need the charging case?
- Hmm, that actually looks good.
- I think I’ll need it.
- Yeah, I should get it before the bundle sells out.
I deleted my cart item, added the bundle, and paid for it.
That’s the power of upselling and bundling offers.
People don’t buy because of discounts. (In my case, I paid more than I initially budgeted.)
They buy value.
The charging case, which I’ve never considered purchasing, became a natural upsell – since I’m getting the microphones, I’m going to need a reliable way to charge them, right?
The secret to building revenue isn’t attracting more customers with discounts. It’s increasing their average order value (AOV).
Creating effective bundles is part science, part art.
Built to eliminate guesswork from selling, BRP Analytics is an analytics platform for e-Commerce sellers who want to grow their business.
Find out the real profit margins of products you sell (across all marketplaces like Shopee, Lazada, TikTok, etc) and see which products customers frequently buy together. Then, create bundles that you’re sure your customers want.
Quote “Daily CMO” during your demo and get VIP onboarding support.