Learn from mistakes or successes?
Most marketers obsess over fixing mistakes. But that’s not where real growth happens. The smartest ones double down on what already works (and scale it fast).
Here’s a hot take: Do you learn more from failures or from successes?
Most people will quickly say mistakes.
But I’ve found the opposite to be true.
Case in point: Take one of my recent ad campaigns. I tested angle after angle, and got nothing. Zero sales. Every “lesson” from those failed tries just told me what not to do. That’s not progress.
The real breakthrough only came when I doubled down on the one campaign that worked.
The difference?
- Mistakes tell you where not to go.
- Success shows you the exact path forward.
Most marketers spend way too much time on mistakes. And not enough time repeating what already works.
Here’s my formula:
- Learn from other people’s mistakes (saves you time and money).
- Learn from your own successes (your shortcut to scale).
That’s marketing, basically.
Learn from others, test ideas, spot the winner, then repeat it until the market says otherwise.
When you focus on mistakes, you see more mistakes.
When you focus on success, you multiply success.
Learn from other people’s mistakes at Underdog Live: E-Com Edition
This is one big reason we organize Underdog Live – to learn from the mistakes of others.
You don’t have to re-invent the wheel. Anyone can learn from their own mistakes. The smartest entrepreneurs learn from the mistakes of others, and scale on their own successes.
Grab a seat to Underdog Live (before seats are gone)