Is the iPhone 17 perfect?
Perfection slows you down. Speed wins in marketing. Here’s why launching messy beats waiting forever.
Here’s an underdog mindset for Marketing Mondays.
Now, not how.
Speed is king. Speed defies gravity. Doing something yesterday and failing at it is better than doing it perfectly today, because you would have collected data faster.
3+ months ago, we were set on running an E-Commerce conference. Then clients got in the way (sorry, we love you), life got busy, dates caught up and the plan fizzled away.
Sound familiar? Have you wanted to start a project, and never did?
Most campaigns are not successful because the operator didn’t operate at speeds fast enough to launch, learn and tweak. They spend time planning and waste too much time perfecting things, before launching, only to realize their assumptions were wrong.
Over-analyzing is the #1 reason marketing campaigns fail.
Nothing is perfect.
- Software companies constantly push software updates
- Is the iPhone 17 perfect? (Took them 17 tries, and it’s still not perfect)
If you’re working on a campaign, it’s better to launch it today. Don’t wait for everything to be perfect. Launch now, get data ASAP and tweak.
Except if your name starts with “Doctor”, then I hope you are near perfect when you operate on someone.
But for marketers: Speed beats perfection.
Introducing – Underdog Live: E-Com Edition
“E-Commerce” just means selling something online, right? Sounds simple, but under the E-Commerce hood, there are lots of things to manage.
- Traffic & growth
- Conversion optimization
- Customer retention
- Operations and logistics
- Social commerce (TikTok, livestreams, etc.)
No wonder the typical E-Commerce founder is so busy these days.
That’s why I’m excited to pre-launch Underdog Live: E-Com Edition, a more intimate, hands-on event series where we’ll see 40 E-Com founders and marketers coming together in a room, learning from workshop-styled sessions – covering the 5 pillars above.