I kept starting from zero

I've "started" making video content for my business at least 20 times now.

It always starts the same way. I have something to share. I get excited. I film for two weeks straight. Then a client project or launch comes in. Life gets in the way, and the whole content thing stops.

Sound familiar?

So my content works on bursts of motivation. Or when a need arises.

After starting and stopping for 10+ years, here's what I'll tell you.

Anyone who's failing at content is just inconsistent.

This is what Build a Founder Brand does.

Instead of relying on motivation or posting when inspiration strikes – you install a system that enables you to post whether you feel like it or not.

It's like brushing teeth. I don't know anyone who enjoys brushing their teeth, but somehow, everyone seems to have a system to brush their teeth at least twice a day.

Unless you're an internet dummy, you've probably noticed more founders posting content. Why? Because they are getting free attention.

But 90% of people will eventually burn out and stop posting. Because, like me, they relied on short bursts of excitement and motivation.

Never rely on motivation. Have a system.

P.S. Success with building a personal brand isn't about being good at video editing or speaking. It's about how willing you are to show up and stay consistent. Exactly what Build a Founder Brand helps you do.