How to “un-suck” your marketing content

I’m convinced — the #1 reason most marketers create shitty content is that they're being too self-centered. 

Let me explain.

Last week, I sat down to plan an email marketing workshop.

As I wrote the copy, I started hearing my inner critic. 

“Ahh this sucks.”

“Nobody wants what you’re creating.”

“Last time was a fluke…”

Ever had that happen to you? 

I’ve been thinking about this a lot. Something I realized is at its core, the inner critic comes from thinking too much about yourself.

• You can’t do this. 
• You’re not a good marketer.
• Your last success was a fluke.

When you realize this, the solution is quite clear. 

STOP FOCUSING ON YOURSELF

Shift your perspective from internal to external. 

Anytime your inner critic gets louder and louder, change your focus to external. 

• We know people want this.
• We know people will benefit from this.
• We know this will change their lives.

Now, it’s time to write about all the reasons they will benefit from this. Instead of focusing on “me”, “me”, “me”, focus on the people who need your help. 

Try this today: Is your marketing material “me-focused” or audience-focused? 

RM50 to see what most schools only preach

Normally, I don’t recommend something I haven’t tried. But I’ve seen what the students at Portman College are building. Honestly, I’m jealous.

They’re shipping products, creating brands, and doing work most business schools talk about but never teach.

Now, they’re hosting a Mandarin-speaking investing forum covering stocks, real estate, and crypto.

I haven’t been to the event, but if you want a peek into how Portman students are thinking and building, here’s the early bird link (RM50).