Go big, or go bigger…
Burnout doesn't come from overwork. It comes from playing too small after all the effort you’ve put in.
Most of us aren’t actually burned out. We’re just under-leveraged.
We put in hours of work – planning a webinar, writing the landing page, designing creatives, setting up ads… and then aim for 50 registrations.
When only 25 people show up, of course it feels discouraging.
The real cause of the stress is not from the work.
It’s playing too small for the effort we’ve already put in.
If you’ve invested time and money into building a campaign, why stop short at the most important step – marketing it properly?
Why aim for 50 when you could aim for 500?
Companies make this mistake all the time. They put resources into creating the campaign, then shrink the ad budget “to be conservative”.
What a waste.
It’s like training like Nadal, then competing in the weekend neighbourhood tennis competition.
Go big, or go bigger.
Go bigger with AI search
Same principle applies to search. If you already have a website (or online presence), why not go all the way and make that website work for you?
In 2011, I marketed my music school with SEO, and grew it from a handful of students to 400+ students in just a few months. I got lucky. I was the first to play the SEO game.
There’s a new game now. It’s called AEO (Answer Engine Optimization). And the riches will go to those who play the AEO game first.
That’s why I invited Jamie I.F. – who’s made 7-figures with SEO and built tools like Answer Socrates, to run a workshop on AI search.
Save your spot in the online workshop
Wednesday, 8 Oct 2025
9 PM – 10 PM (GMT+8)