Get out of your own head
Most marketing fails because it’s all about you, not your customer. Here’s how to flip the script and make your copy work.
Being self-centered is probably the reason why your marketing fails.
You sit down to write marketing copy (or outsource to ChatGPT).
And all you do is think, “How can I get people to buy my product?”. Maybe we should sell emotions. Maybe we should use pricing that ends with “7” to hook them. Maybe we should create a 2-step upsell process. Maybe we should use FUD marketing.
Every time I sat down to work on a marketing campaign that way, it would fail.
The solution is to get out of your own head and put yourself in the shoes of your customers.
- Why do they need this?
- Do they really need it?
- Why now?
Example: I’m marketing an email marketing workshop.
The headline can say, “Email 101: Learn effective email marketing.”
It could be short-sighted and scammy like, “My Framework to Making 7-Figures with Email Marketing”
Or it could focus on our audience (let’s say they’re hair salons). The headline reads, “How Salons can book 30% more clients without spending on ads.”
- The first headline is about me (I’m teaching).
- The second headline is about money (I’m flexing).
- The third is about them (I’m solving their real problem).
The rest of the copy naturally comes with the last one.
If we promise salons 30% more bookings, we should back it up with stories of how other salons did it and a breakdown of how emails can fill bookings. Then the call-to-action feels like a solution, rather than a pitch.
Change the focus from what you want to what your customers need.
Every week you delay learning AI, you’re falling behind.
It’s scary how fast AI is advancing. The worst thing you can do right now is to sit idle and think about how scary it all is.
Or you could pick a thing or two from marketers testing and using AI every day.
That’s what AI for Marketers: Real Talk, Real Growth is about.
📍 9 Sept, KLoé Hotel, Bukit Bintang, KL
Hosted by Mida.so (with Daily CMO speaking too).
