Friday Finds: Celebrity, AI & Events
This week, I spotted some powerful tools and fresh ideas that can change how you approach marketing.
Happy Friday 👋
Here’s what caught our eyes this week in marketing, tools and working in the trenches. Next week, I’ll share key takeaways on Instagram Live from Svolution Digital Summit – an AI commerce marketing conference with speakers like Dan Henry, Peng Joon, and Rory Flynn.
Marketing Insight
If they don’t know you, they won’t flow you.
To succeed in business you kind of have to become a “celebrity”, and have a personal brand.
Having a brand gives you:
- Access to closed doors
- Attracts customers (They come, not you chase)
- Opens up unfair opportunities
If nobody knows you exist, they can’t buy from you. Attention is senior to trust.
Personal Insight: Inviting speakers for the 8th Underdog Con is easier compared to the 1st Underdog Con. Why? Because the speakers recognized the brand.
Software Finds
CustomGPTs – We’ve been sleeping on this. Every week, I get pulled in directions from the team and clients asking for my review on ads & landing pages. Why didn’t I just train a CustomGPT to think like me?
Socrates – Cool tool to find out questions your prospects ask Google and AI.
NanoBanana – Everyone’s using this to create cute mock-ups.
WPX Hosting – If you’re making WordPress sites. WPX is the best. Mic drop
Hemingway – Grabbing attention online means writing shorter and punchier copy.
Industry News
Google Disabling &num=100 flag – TLDR: Google killed the “&num=100” parameter, so SEO tools like Ahrefs, Semrush, that pulled 100 results per page are now in trouble.
Stan w/ Gary Vee – What a great offer (that we can learn from). Give away the challenge for free, basically users pay for a year’s worth of software.
Medium Day – Is original writing still alive with the age of AI? I guess that’s what’s on everyone’s mind joining the event.
On a side note: I’ve noticed many brands hosting online/offline conferences as a way to engage their audience. Ironically, as we get more and more digitized. People start craving IRL events.
Our prediction: “See-what-I’m-seeing” content will probably take off. Think travel, food, events, brand experiences. POV content is more immersive than phone cameras. Creators will show what they are seeing (literally) rather than what their phone sees.
Quick Hit
Speed is senior to strategy, in everything marketing.