What's a good email open rate?
Industry benchmark says 22%... But honestly, you should aim higher.
Industry benchmark is 22% ish.
I'd say above 30% is what you want to achieve. I
If your emails are getting anywhere below 30% – sorry, but your audience isn't interested to hear from you.
What is your current email open rate?
3 ways to improve your email open rate
- Hook in your headline – What's a hook? A hook is simply something that fires multiple burning questions in your reader's mind, that they can't help so they click.
- Entertain – Everyone is bored to death. If you can make your emails exciting for them to read, you've won.
- Make it about them – Most emails talk about themselves. This is OUR product. Look at how great OUR product is. Talk about your customers. Here's how YOUR life will change when you use this.
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