No, don’t copy Apple

Many people admire Apple. As a business that generates $408.62 billion per year, many people look up to their marketing.

And so, many businesses copy the way they write. 

But here’s the problem: you’re not Apple (yet).

When you’re Apple, you already have that know-like-trust. You don’t need to explain who you are or why you matter. That’s why they can get cheeky with simple copy like this:

It works, because Apple has spent years & billions building trust, awareness, and a cult-like following.

But if you’re a smaller, lesser-known brand, your marketing copy needs to do more heavy lifting. You need to: 

• Explain what your product is
• Prove why it’s different
• Show how it helps your customer’s life
• Build trust from zero

All that, on top of building a voice and personality, that gets developed over time.

If you try to write like Apple, your audience probably won’t get it… yet.

Don’t copy Apple’s copy. Get inspired by it. 

Write to that one customer in your business. 

Live Copy Makeover Tonight

Join me live tonight (IG or YouTube), 1st Oct, 9:30PM – as I break down and rebuild the copy for Underdog Live: E-Com Edition right in front of you.

See the process, the tweaks, and the thinking that goes into copy that converts.