Digital marketing isn't enough
You have to go beyond marketing digitally. Be everywhere.
Underdog Live: E-Commerce is tomorrow. Join us for an intimate workshop, featuring founders from the E-Commerce industry.
Digital marketing isn't enough in today's world.
We think if we post online or run ads, everyone would notice our products and services.
The truth of the fact is the world is busy. People are distracted.
You don't even remember the last 3 ads you saw. It's arrogant to think people are paying attention to every single little thing you do.
The answer to this is to go omni-channel. Touch your audience in as many ways possible.
Go beyond digital (social media, ads, videos, emails) to creating experiences people can actually feel (pop-ups, calls, IRL events, meet-ups, community, dinners, meet and greet.)
Across our projects, I'm finding that it's not enough to market just digitally. You have to put in some old-school and manual marketing:
- Give your prospects a phone call.
- Send them a Loom
- Meet them at their office.
- Go out for lunch.
- Drop flyers
- Meet at events.
- Send them seasonal gifts
- Do a workshop!
Because let's not forget.
At the end of the other screen, consuming the digital content or message you put out – is a living, breathing human being who wants to be heard and understood.
Tomorrow: Get close with practitioners in E-Commerce
Underdog Live: E-Commerce is tomorrow.
Founders from OxWhite, BRP Analytics, Growth Pro, Web Medic, and Ventamin, will be gathering in a small, inclusive workshop to share and discuss E-Commerce marketing.
Beyond the lessons (analytics, conversion optimization, branding, SEO), it's an opportunity to connect with others – not to sell, but to show us as a giver. And that changes everything.