Reuben Ch'ng

I write and explain in a simple, no-bullshit manner. Mostly on how you can do better marketing and grow your business.

Branding

Stop using link shorteners

Scammers love it, users hate it—yet most brands still do it. Find out what it is.

How much should I budget for ads?

Stop capping your ads. Start thinking about how far they can take you. The smartest marketers don’t set limits—they set goals.

Marketing

RM3000 for 300 customers

Are you making business decisions based on facts—or just a feeling?

Content Marketing

How to “un-suck” your marketing content

Lately, I’ve realized the hardest part of marketing isn’t strategy — it’s getting out of your own head. Here's why...

Marketing

Speed is always king

Why wait for perfect when “good enough” is ready? Launch your ad now, gather real market feedback, and refine on the go because in marketing, speed always wins.

The eye is a creature of habit

A few smart typography tweaks can turn “meh” marketing into something people actually stop and read. Here are my favorite ones...

Marketing

Marketing is not the noblest profession

Marketing may not be the noblest profession, but when driven by genuine conviction, it becomes a powerful and ethical way to connect people with ideas, opportunities, and causes that matter.

Social Media

We got hacked on Instagram this morning...

If I had to pick just one marketing weapon—it wouldn’t be social media, ads, or SEO. It’d be email. Here’s why.

Business

You don't need a full-time team

To start building things.

Business Featured

The fastest way to grow? Meet 100 people you don’t know.

Grow comes from shaking someone's hand physically, and not replying to 100 posts digitally.

Marketing

4 surprising findings from Underdog B2B Con's ad campaign

From mobile conversions to late-night impulse buys, here’s what I learned (and what I’ll do differently next time)

SEO

SEO isn't dead. We're just doing it wrong

Should I still write blog posts in 2025 and beyond?

Sales

Friends in "low places"

Stop chasing the CEO. Find friends in low places.

Business

Don't be just another face in a crowd

Why bigger isn't always better. Smaller events can bring better ROI.

Business

Keep a "success" folder

I wish I had collected and stored my wins from when I started.

Marketing

What Tekken Taught Me About Marketing

As a 10-year-old boy, there was a video game I hated. Tekken. But there's an important marketing lesson.

Marketing

Reminders... The little 'secret' to doubling your sales today

Most businesses leave money on the table by leaving out "reminders".

Marketing

What chefs and marketers have in common

"Working harder" is not the way to scale. A chef cannot simply "cook more" to scale a business.

Marketing

I want problems, always!

Do you love problems? Or run away from them?

Members only

Marketing Featured

Most companies guess their marketing

Quant-based marketing is the way to become data-driven and to prioritize high-impact marketing activities.

Marketing

Should you give away free stuff and services?

Why free might not always be the answer. Those who pay, pay attention.

Marketing Featured

Want To Be a Marketer? Master Story Marketing

While product comes first in the 4Ps of marketing, storytelling (promotion) comes after.

Marketing Featured

Tactic to stop your emails from going into spam

A simple tactic you can implement in a few minutes to stop your emails entering the spam box.

Marketing Featured

Stop Googling for marketing tips

Most tips you find online are only made for SEO and isn't exactly useful.

Marketing Featured

Lead magnets don't work anymore...

Churning through low quality leads can be extremely time-consuming and expensive.