Newsletter What's a good email open rate? Industry benchmark says 22%... But honestly, you should aim higher.
Newsletter Featured OtoWA – Simple WhatsApp tool that works Sometimes you need a tool that you can get up and running in minutes.
Social Media I was at a low The day I lost my Facebook account was the gut-punch I needed to stop building my business on rented land.
Business Most businesses are messy Behind every “polished” brand is a cluttered back room, late invoices, teams putting out fires every day, and duct-tape systems. And that's okay.
Marketing Featured Uhh, how much to budget for ads? A smarter way to plan your marketing budget (with real math, not guesswork).
Social Media What emails and IG posts have in common Want conversions? Stop sounding like a sales page.
Software The deadly cost of meetings How much are you worth an hour? How much would someone like Elon Musk charge for an hour of his time?
Advertising Sales died. Just from removing this one thing. We changed just one thing in the offer, and sales tanked. If your marketing is stalling, this might be why...
Branding How to break customer skepticism I ignored Apple’s offer, but not the lesson it taught me. If you’re in business, you’ll want to hear this.
Advertising You should get the blue tick What started as a routine ad campaign ended with me being banned for “human trafficking”. That’s when I saw the truth – we’re not the ones in charge.
Most billboards waste money because of this Most people think billboard ads are about location. But after interviewing a guy who’s placed over 1,000 of them, I learned this: It’s not where your billboard is. It’s what it says. If the message isn’t clear enough to understand in 2 seconds at 100km/
Marketing Is your urgency too soft? If your offer feels ‘always available’, don’t be surprised when people hesitate. I tested a simple scarcity + urgency tweak last week — and the results? Immediate.
Advertising My ads worked, then stopped working. Help! Most marketers unknowingly sabotage their own ads. Here’s a simple shift that can save you thousands.
Marketing No such thing as “all-in-one” Think you've found the ultimate all-in-one platform? This might make you rethink what “all-in-one” really means.
Marketing Marketing 4 U’s If your email titles aren't doing the heavy lifting, you're leaving money on the table. Use the 4 U’s framework to write subject lines that actually get clicks.
Marketing Your “promotions” tab Most emails get ignored because they sound like marketing. This one shows you how to write like a human—and actually get results.
Marketing 100% email open rate Email isn’t dead — boring emails are. People don’t hate email. They just ignore what doesn’t interest them.
Content Marketing How I reactivate email subscribers Want replies and sales from an unresponsive list? Start with this one email.
Marketing Could have saved RM2290 Turns out, I was spending more on email marketing than I was on actual marketing—and I didn’t even know it.
Branding Stop using link shorteners Scammers love it, users hate it—yet most brands still do it. Find out what it is.
How much should I budget for ads? Stop capping your ads. Start thinking about how far they can take you. The smartest marketers don’t set limits—they set goals.
Marketing RM3000 for 300 customers Are you making business decisions based on facts—or just a feeling?
