Newsletter People don’t really buy discounts I wouldn’t buy college education just because it's on discount. What we really buy is value.
Newsletter Don’t pay for research Customer surveys lie. Reddit doesn’t. Here’s how to mine it for raw, unfiltered insights that sharpen your marketing.
Newsletter Get out of your own head Most marketing fails because it’s all about you, not your customer. Here’s how to flip the script and make your copy work.
Newsletter Uncovering the model of an online business coach Coaching scales differently. Here’s how Chun Yan does it...
Newsletter “How many AI tools do you pay for?” Most people only pay for one AI tool (if any). So why would they subscribe to yours?
Content Marketing Drink your milk! The one trick that got my 3-year-old to finish her milk in 2 minutes… and why it works just as well in marketing.
Newsletter Featured Hans Schuller... That time when I became an E-commerce business owner, selling cellos.
Newsletter Go do marketing It's Friday, late, and I'm about to miss sending this email. Then I remember – I can write newsletters, because I've written newsletters. I can play the piano because I've practiced it. Marketing isn't something you learn in books. Instagram reels.
Newsletter What's a good email open rate? Industry benchmark says 22%... But honestly, you should aim higher.
Newsletter Featured OtoWA – Simple WhatsApp tool that works Sometimes you need a tool that you can get up and running in minutes.
Social Media I was at a low The day I lost my Facebook account was the gut-punch I needed to stop building my business on rented land.
Business Most businesses are messy Behind every “polished” brand is a cluttered back room, late invoices, teams putting out fires every day, and duct-tape systems. And that's okay.
Marketing Featured Uhh, how much to budget for ads? A smarter way to plan your marketing budget (with real math, not guesswork).
Social Media What emails and IG posts have in common Want conversions? Stop sounding like a sales page.
Software The deadly cost of meetings How much are you worth an hour? How much would someone like Elon Musk charge for an hour of his time?
Advertising Sales died. Just from removing this one thing. We changed just one thing in the offer, and sales tanked. If your marketing is stalling, this might be why...
Branding How to break customer skepticism I ignored Apple’s offer, but not the lesson it taught me. If you’re in business, you’ll want to hear this.
Advertising You should get the blue tick What started as a routine ad campaign ended with me being banned for “human trafficking”. That’s when I saw the truth – we’re not the ones in charge.
Most billboards waste money because of this Most people think billboard ads are about location. But after interviewing a guy who’s placed over 1,000 of them, I learned this: It’s not where your billboard is. It’s what it says. If the message isn’t clear enough to understand in 2 seconds at 100km/
Marketing Is your urgency too soft? If your offer feels ‘always available’, don’t be surprised when people hesitate. I tested a simple scarcity + urgency tweak last week — and the results? Immediate.
Advertising My ads worked, then stopped working. Help! Most marketers unknowingly sabotage their own ads. Here’s a simple shift that can save you thousands.
