25 content ideas for content creation today

Look, I’m not a big fan of formulas. 

I have a big disregard for conventions. 

“It has always been done this way…”. “This is how it works”. 

The sooner you realize that those are simply labels we’ve slapped on, the more freeing it becomes. Because marketing should be creative, not formulaic. 

But I’m not blind to know that most people don’t market themselves at all, simply because they don’t know where to start. So here are 25 content ideas I stumbled upon that may give you the kickstart you need.

Personal storytelling (relatable + emotional)

1. The moment I almost quit (and what turned everything around)
2. What I wish I knew before diving into [niche/topic]
3. The mistake I repeated for years – and how I finally fixed it
4. 5 things I tried differently this time (and finally saw results)
5. The advice I give every [beginner in niche] now

Strategy & positioning

1. How I planned 30 days of content in under an hour
2. What I’d do if I had to start again with zero
3. My 3-part system for achieving [specific result]
4. How I use [tool] to create content 10x faster
5. The mindset shift that sped up my growth

Education + transformation

• The exact steps I took to go from [pain point] to [result]
• What really works if you want to [desired result] in 2025
• Don’t make this mistake in [niche] – I did, and it cost me [consequence]
• 7 lessons I learned the hard way in [niche]
• Everything I know about [topic] after [x years/clients/followers]

Engaging opinions & hot takes

• Unpopular opinion: [your unique belief in niche]
• Here’s what nobody tells you about [result people want]
• Why I stopped doing [common practice] – and what I do instead
• Struggling to grow? Read this.
• [Thing everyone is doing]? It doesn’t work anymore

Building authority/niche leadership

• Why your [subject] feels “meh” (and how to fix it)
• The real reason people aren’t engaging with your posts
• How to know if your [subject] is actually helping your audience
• How I built a [subject] that runs even on low-motivation days
• The gap between average [profession] and high performers

Brainstorm catchy titles 

Speaking of titles, I’ve recently been using a tool to generate title ideas for content. Note that I said, “ideas,” not generate and use. The results are not perfect (they shouldn’t be). But they give good ideas that I can quickly reiterate. 

AI tools do the labor. You do the thinking. 

Give Socrates a try