How to write effective copy that sells.
Ever wondered what it takes to write copy that converts? In this episode, you will learn copywriting frameworks, important skillsets every copywriter should have and how you can differentiate yourself as an effective writer.
With AI tools like ChatGPT that can pretty much churn out content in seconds, it is more crucial now to brush up your skills as a copywriter that can actually drive results.
In this episode, Reuben chats with Jonathan Gan, a seasoned writer who has worked with The Edge as a business and finance writer alongside his experience travelling the world covering travel content.
Jonathan shares his insights on the importance of research work before the actual writing process, what differentiates a good writer from a mediocre one, and actionable copywriting frameworks you can use when you are in a writer's block.
We hope this episode inspires you to sharpen your skills in copywriting – so you don't have to worry about machines taking over your job.
🎧 Check out our other podcast episodes if you want more actionable marketing lessons.
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