What I learned from China
That now fuels my mindset and strategy for marketing.
About 2 weeks ago, I was in Shanghai.
People in China are relentless. Hard work and going all the way are embodied in their culture.
As I walked around the streets, I tried to observe their marketing.
Keep in mind, Shanghai is a city of about 29.5 million residents. Comparatively, we have about 30.9 million residents in the whole of Malaysia.
With that kind of population size, and the number of brands that's playing in the market, brands have to go all-out with their marketing if they want any chance of being noticed.
And they do.
LV went all out with a 30-meter-tall, ship-shaped store.
The Starbucks Reserve Roastery is one of the world's largest Starbucks (30,000 sq ft) with a 2-storey roastery inside.
13De Marzo cafe differentiates by attaching a teddy bear plushie to your cup and straw. (The lines were crazy)
Massive Pop Mart figurines take the streets, exhibition halls, and stores
When a brand promotes a new product, they take over entire buildings and streets to make a statement
The brands don't hold back. When they launch a campaign, they go all out to grab attention.
Now, take it to the common mindset we have here.
- Umm, let's try an RM10 per day budget for ads. (Yes, these kinds of business people still exist)
- Let's do one post on Instagram and see what happens.
- Maybe I'll call one prospect today...
And then we act surprised when we don't get the results we want.
So here's what I learned.
It's hard to notice a tiny spark. But it's impossible to miss a raging inferno. Most businesses are out here making sparks – one post, small test ad, a single cold call. Then they act surprised when nobody noticed.
Stop making sparks. Burn the place down. Go all out.
Speakers go all the way out at Underdog AI Con
None of those talks about "The future of AI" or "Why AI will replace you" at Underdog AI Con. Look, we're gone past that.
At Underdog AI Con, you'll discover real AI marketing processes, case studies and strategies. Unfiltered, raw, and real, all in the generous act of sharing and helping each other do better.
A presentation that I'm personally excited about is by Thomas Au, who will be sharing how he creates full-blown commercial-ready video ads with AI.
