What gets people to say yes
The speakers who said yes to Underdog Con all had one thing in common: they already trusted me.
Over the past few years, I've invited a lot of people to speak at Underdog Con.
I've always looked for practitioners, whether they are a founder or marketer. The criteria are that they're doing real work.
You know what I noticed?
The most successful people reply almost immediately. They take action on the offensive. They don't sit around and lose themselves in thoughts.
That doesn't mean they say yes all the time. I receive a lot of nos as well.
Well, what gets people to say yes?
I reach out to most of the speakers, cold. A few questions would fire in their minds. Who is Reuben? What is Underdog Con? What's in it for me? Would this be good or bad for my brand?
Turns out, it comes down to how much they trusted me.
For those who said yes. I had been in their orbit. I've engaged with their content. They've seen my ads. They've seen photos. Heard about the conference. Combined with the right way of asking, they say yes.
People don't buy from strangers. They buy from people they know, like, and trust.
Here's the thing about trust.
All success is a lagging indicator.
The reason you're in good shape is that you've had months of discipline, exercising, and eating well.
The reason your marketing is doing well is because you did months of work – customer research, launching, re-launching, and pivoting.
The reason your business is growing is that you've done years of tireless work.
The reason people said yes to speaking at my conference is because I've put out Underdog Con consistently enough to earn some attention. So I remind myself. The work I'm doing right now is planting seeds for fruits I'll harvest later.
A trust-building experience for sales
People buy when there's trust. But how do you actually build it, especially in a sales conversation?
I'm hosting an in-person workshop with my friend, Steve Wee, who networked his way from being a nobody to sitting in rooms with high networth entrepreneurs.
In this workshop, Steve will introduce his Trust Profiling system – a framework designed to calibrate how you communicate in sales environments. You'll leave with your own Trust Report, to understand your unique communication style and walk away with strategies to build trust fast in your next sales meeting.
If you ever felt like you should be closing more deals than you currently are, this is the workshop.
26th May. 50 participants only. Pre-sale is open now.