What does a PR agency actually do?
In case you are curious what sparked us to kickstart the DailyCMO Podcast, you will find out that this episode with Terng is one of the reasons why.
Terng is the founder of Sync PR, a PR agency that focuses on end-to-end solutions that drives business results for startups and SMEs.
In this episode, Reuben speaks to Terng to understand better on what a PR agency actually do, setting KPIs that are impactful to the business objectives, and how to optimise inbound marketing to grow your business.
Terng is a big believer that podcast content has a lot of potential in growth here locally - simply because of its unique positioning of allowing you to consume it while multi-tasking (eg: driving, going for a run etc).
This episode is where it all began for us to kickstart our podcast.
Tune in, and we hope you will learn a couple of things about building PR for your business, even if you are just starting out.
🎧 Check out our other podcast episodes if you want more actionable marketing lessons.
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