Good morning! Hope you had breakfast because we’re about to speak cereal.
You’ve probably eaten a truckload of cereal in your life so far. But do you remember seeing any physical ads for your favorite cereals?
I’ve never seen them.
How are cereals marketed?
For YEARS, cereal was marketed on TV.
Who eats cereal? Children. That’s why they put ads next to cartoons – grabbing kids' attention on television (and now YouTube)
So what happens the next time little Timmy goes to the supermarket?
That’s right. He shouts, throws a tantrum, and successfully gets his parents to buy a box of Kellogg’s with Tony the Tiger on it. (That’s how children sell by the way)
Cereal brands market by capturing mindshare.
And if your target market isn’t kids?
Running video ads next to Netflix dramas probably won’t be very effective.
Surreal – a UK cereal brand decided that they would target adults and market their cereals unconventionally.
They partner with brands their target audience is accustomed to. Recently, that brand was Hanx, a sexual wellness company.
It went viral. Surreal publicly debated the decision. People start talking about it.
Sex and cereals. Who would have thought?
We don’t know if the campaign brought Surreal more sales. But as they say in marketing; attention follows money.
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