Last weekend, I got my water filter serviced.
The reason? Because the water filter company reminded me that it was time to change the filter.
I don’t enjoy sending my car for oil changes. Stupid costs.. But I do them because the carmaker called to remind me of a service.
I’m stumped so many companies don’t do this!
People aren’t thinking about you. They’re thinking about themselves—just like you.
This a quote by Anne Lamot in Bird by Bird — one of the best books I've read about writing and life.
The point is. No one remembers you or your business. It's your job as a marketer of your business to remind them.
I do this all the time – with emails. Regardless of the email size.
That's the reason McDonald's and Coca-Cola spend millions putting up billboards that say nothing, except to shout, "Hey, remember I exist!"
You have to find a way to remind your customers.
No need to overcomplicate it. No need for AI. No need for super long-ass email sequences or WhatsApp automation.
Just find the simplest way to send a reminder. Do it manually if you have to.
Meet other B2B marketers in April
Underdog Con is back on 25th April. This round, the discussion will revolve around B2B marketing.
- What is currently working right now in B2B marketing?
- How is AI changing B2B marketing. (More importantly, what are marketers actually doing, and not just saying.)
- B2B marketing case studies.
As always, Underdog Con is about getting practitioners share their latest marketing case studies, generously.
Get a pre-sale ticket here and save
If you like to nominate someone to speak, please reply me with his or her name. We'll do our best to invite them to speak Underdog B2B Con.
