Is your urgency too soft?

Did you think about the air you breathe when you woke up this morning? 

Probably not.

Because it's in abundance. Although air quality is questionable. 

If you want your prospects to pay attention, create scarcity – and urgency. 

Last week, I tested a scarcity and urgency tactic, and found one to work better (Well, I actually combined the scarcity + urgency) 

Limited units

The scarcity you create must be believable. People can tell if you’re lying.

I initially used limited units as scarcity when I launched an offer for a recent campaign (see below).

We allocated 300 slots for the campaign. 

Then we observed if people purchased. Yes, we saw people clicking on the purchase button. But only a few actually purchased.

So I decided to add an urgency layer.

Limited time + units

We turned it into a time-based offer, and reduced the available units: “Only 20 units left this week”. 

Conversions started improving. 

With “300 slots left”, prospects still had time to decide. But with “20 sessions left this week”, they needed to make a faster decision. 

Urgency and scarcity working together…

To encourage a sale, shorten your customer’s decision-making process.

How will you use scarcity + urgency to shorten your prospect’s decisions this week?  Click into the post and leave a comment. I'd love to see your ideas. 

The engine behind the offer (Yes, it’s just one tool)

Want to run limited-time or limited-unit offers like this without coding or duct-taped tools?

We built this entire campaign inside Go High Level – landing page, countdown timer, email follow-ups, and all. 

You can try it here (comment on this post and I’ll share my automations with you): Use Go High Level to build urgency-driven offers