A month ago – I tried launching a new workshop, got little response, and then slept on it.
Mistake.
I know I've often advised against it, yet this is a reminder that we're highly emotional beings. Most of the time, the bastard emotion that becomes the breaker of dreams is – fear.
The fear of rejection.
The fear of failing.
The fear of looking stupid.
That's the first hurdle to jump over.
Now, assuming you've conquered fear – what's next?
5 questions to ask when launching any product.
Save these questions. Use it as a checklist. Stick it to your wall, fridge, or computer.
Because I promise you. It's that important.
- Is it different from others? Is your product unique, or boring like 80% of products in the world?
- Are there lots of people who want it? Is there a hungry market for it?
- Does it solve a specific problem? Can your product "dominate" an entire niche? E.g. YKK, the zipper manufacturer, dominates 80% market share of zips. (Take a look at your zipper, like right now. It shows "YKK," right?)
- Can people quickly see what makes it special? This is key. Seeing is believing, and you'll need a visual cue.
- Do you have proof it works? This is the reason people put testimonials on sales pages.
#4 and #5 are key – often the deciding factor for conversions.
The power of proof
A solid proof is better than a compelling argument. Don't convince people that your product works.
Show them it works.
2 months free hosting with an annual plan
WPX hosting, the WordPress hosting that I use – is having a Black Friday sale. I've never regretted switching to WPX hosting. The reliability, support speed, uptime, and ease of use are the best of its class.
Plus, get free migration, site fixes, security & optimization. That's wild.
