How I ended up spending 3X more

Ever come across an offer so irresistible you almost feel stupid for saying no?

I'm in China right now. I was shopping around, when I came across a store selling ice lemon tea.

¥36 for a cup. (~RM21)

I was about to pay... but hold on. There's an offer.

Buy a flask for ¥98 (~RM57) and get:

• 3 “Year of the Horse” bag charms
• A clay horse ornament
• A mini plushie
• And the lemon tea… free

Let me break it down:

Option 1: ¥36

• 1 cup of lemon tea

Option 2: ¥98

• 1 flask
• 3 bag charms
• 1 clay ornament
• 1 plushie
• AND the same lemon tea (free)

Wow wee. What a great offer. I bought the second offer and ended up spending more, for what possibly cost them very little to make. And I didn't even actually need the flask, ornaments, charms, or plushie.

It just felt irrational to say no to such a great offer!

What just happened?

I stepped back and realize they weren't selling me a drink. I was sold an offer I didn't want to miss.

This is what Russell Brunson calls a MIFGE: Most Irresistible Free Gift Ever

Here's how it works: You don't make your core product the hero. Instead, you make your bonus stack so attractive that the core product becomes an afterthought.

How can we apply this?

Here are some ways you can apply this in different niches.

If you sell skincare...

• Bundle a free skin analysis guide
• Add a free silicone scrubber or roller
• RM25 voucher for next purchase
• A coffee voucher at Zus?

If you sell televisions...

• Free wall mount
• Free gold-plated HDMI cable
• Free surge protector
• RM500 Touch ‘n Go cashback
• 6-months Netflix subscription

If you sell conferences... (I might just try this)

• Free exclusive t-shirt and cap
• Recording of last year's best sessions
• Marketing stack (worth XXX)
• Private inner circle community.

Don't just sell a product.

Most people try to win by lowering price (we all did at some point). The smarter businesses win by increasing perceived value. When the offer is great, price is a trivality.

Now I've to go fix my offers.

Here's everything you get our lead gen workshop together with Stageo

The point of a workshop, is to make sure participants get the outcome they sign up for. Here's a list of everything you get when you join The Customer Acquisition Growth OS workshop.

Build a Client-Generating System in 4 Hours (Even if you’ve not done marketing) | Stageo

A hands-on workshop where you’ll build and launch a complete system to attract, capture, and convert leads into real sales opportunities. - What You’ll Also…

Stageo

The entire online workshop where you attend to build with the others, including:

• Free GoHighLevel software to build funnels (1-month) - Worth USD97
• Plug-and-play follow-up system (email + WhatsApp + timing included)
• Proven ad angles you can use immediately
• Our best-performing funnel with actual numbers (ads + page + follow-up) (Full Breakdown)
• Launch review group call: Personal feedback on your lead-gen system (so you build something that drives customers)

Join me in the workshop and build a customer acquisition system that works.