Sending personal videos.
It's so effective for marketing – that I become so frustrated trying to convince reluctant clients to do it.
The strategy is simple. Send a 15-second personal video to customers when they buy. Thank them and ask for a feedback.
People are usually surprised to get a video. They'll think, "Wow, this person actually took the time to send me a video."
Then they tell other people about it. Our brand spreads with it. Customers end up marketing our brand.
Speak about the most effective form of marketing - word of mouth.
Once you got their attention...
Ask some more!
- Ask for a referral.
- Ask for a feedback/why.
I usually ask for a feedback. Why made them buy? Why now?
Then, we'd store all feedback responses in a positioning document. This document becomes our cheatsheet when I build sales pages or create ads. We just pull it out – and boom, everything I need to know about my target customer is there.
No more guessing when writing marketing copy.
Go surprise a customer today with a personal video. Use Bonjoro, Loom or Zoom.
Last day: A gift when you join Sales Page Makeover
Ding! You wake up in the morning, and check your emails on your phone. 5 new sales notifications! All while you were sleeping. You smile to yourself, as you pull the blanket over yourself to laze another 10 minutes, scrolling on Instagram.
That's what a revenue-generating sales page can do for you. Today is the last day to get a ticket to Underdog Content Con, 6th July at Taylors University when you join Sales Page Makeover workshop.
Hope you'll be one of our success stories.
A 1-hour clinic session for E-Commerce Businesses
Run an online store? Our online clinic on Tuesday, 28th May – gives you the EXACT strategies to double your revenue without spending more on ads.
