Confessions of an Apple fanboy
I was shocked at how much I’ve spent on Apple products.
I don’t stand in lines when Apple launches a new product. I don’t watch every Apple announcement. I don’t even know what the latest iPhone version is (15, 16, 17?), without Googling it.
Yet, I’ve somehow completed the Apple trifecta – MacBook, iPad, Apple Watch.
How much have I spent on Apple in just the last 3 years?
- Macbook Pro (with Applecare): RM10,794
- iPad Pro: RM3,279
- Magic Keyboard (for iPad): RM1,259
- iPhone 13: RM4,899
- Airpods 4: RM729
- Apple Watch SE: RM1,199
RM22,159
My goodness. Does a guy need that many devices?
The answer is no.
But what I’m trying to share here is my lifetime value to Apple. As a regular customer (this is debatable), I’m worth over RM20,000 to them in the past 3 years.
Customer lifetime value: >RM20,000
I don’t even consider myself an Apple Fanboy.
Can you imagine how much Apple nerds spend? RM30,000? RM50,000?
Tactic: Reach out to repeat customers
Some of your most valuable customers are right under your nose. They are your existing customers. And they want to hear from you.
When I work with a business owner who already has customers, I always ask them: “When’s the last time you intentionally reached out to your existing customers?”
And this is typically their response: “Huh?”
Here’s what you should do. Send your customers a message saying, “Hey, I’m just checking in on how things are going. How’s the product/service? Let me know. If you’re interested in getting faster results, I’d love to chat with you.”