Going from freelancer to business owner requires a different set of skills.
Take a chef.
He's good at ingredients. He knows timing. He knows when to take food off the grill. He went to cooking school.
So he starts a catering business because he loves cooking.
But this chef has not learned the skill to run a business.
Quickly, he found himself in hot waters. The people he hired aren't as good as him (or so he thinks). They make mistakes. Cook up wrong orders.
So the chef ends up spending time teaching and fixing mistakes. All this on top of having to look for clients, differentiating the business, and managing cashflow.
What's the difference between the chef who starts a catering business and 10 years later, realizes they've created a job, not a business, and another who starts a catering business and in 10 years, has 20 locations and sells it for millions?
The painful truth: The difference is not in the food; it's in the marketing and selling of the food.
A chef cannot just cook more to scale a business.
Instead, he creates a recipe book – and trains other chefs. He then builds a system that is apparent in all his restaurants.
To scale:
- Chef creates recipe books.
- Marketers create checklists/documentations
The Daily CMO's writing checklist for salespages and ads
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