Why you see Andrew Tate everywhere

Look, I have no comments about the man himself.

This isn’t a post about Andrew Tate’s character, his actions, or the allegations against him. I’ve never met the man, bought his products, or watched many of his videos.

I’m simply sharing what I’ve observed about his marketing. Because there is something to learn from it, regardless of how you feel about him.

How Andrew Tate makes money

One of the main ways Andrew Tate makes money is from selling memberships to the Real World. People join to learn how to make money. Courses range from subjects like copywriting, E-Commerce, Cryptocurrency, affiliate marketing, and fitness.

Courses are taught by "professors"- people who he claims are experts in each of those fields.

The cost? Just $49/month.

Amazingly, at its peak, The Real World reportedly had 160,000 paying members, pulling in close to $8 million per month.

Why you see him everywhere

From what I've observed, his virality comes down to one thing:

He has an army of affiliates.

One of the modules in his course teaches affiliate marketing – where he taught students to clip his content, post it on TikTok or Instagram, and link back to the platform using their affiliate link.

So his students do that.

They created accounts, repost controversial clips, make clips from his longer videos, and earn commissions when someone signs up.

That's why you keep seeing his face.

Better known beats best.

The WT* Moment

You don't have to agree with him to study what works.

But Andrew Tate has built a content engine powered not by hiring a HUGE content team. Instead, it runs on community, incentive, and amplification – principles any business can apply.

So here's the takeaway.

• Can you turn your customers into affiliates?
• Can you build a system that rewards them for spreading your message?
• Are they excited to talk about you?
• Will they miss you if you were to be gone tomorrow?

Building a system that helps more people hear your message, without you doing all the work – is actually... genius.

Build a referral flywheel in your business

Many businesses treat customers as transactions. That's why after ONE transaction, a customer doesn't purchase anymore and would most likely never refer other people.

But some companies do it differently. They create experiences so good that you want to tell others even if you're not an affiliate.

Two that come to mind for me: Basecamp & WPX.

When I reflect on why they stand out, I realize it isn't just because of their product or service. It's their transparency.

They don't feel like companies trying to squeeze out every dollar from every customer. They feel like real people who built something to genuinely help others – you can feel that in every interaction, blog post, or support ticket. For example, take a look at Basecamp's standing with Underdog's manifesto: Basecamp stands with the underdogs