Platforms change, but the human eye does not.
Here are some typography “rules” that have served me in marketing.
Caveat: Rules are meant to be broken. Take these with two grains of salt.
Headlines with FULL CAPITAL letters retard reading
Here’s another one. Notice how hard it is to read the ad:
Periods are called full stops for a reason
They stop readers where they are.
We’ve always avoided periods in headlines and bullet points (unless a client insists on it. God.)
San-serif has been the new cool
But serif fonts have better readability. It helps the eye pick up the shape of letters.
Justify left
Except in Arabic countries, people have gone through their lives learning to read left to right. That’s why justifying your text left increases readability.
Double the point size
I learnt this from watching Chris Do’s videos and taking a typography course.
If your headline is in 50px, make your body text 25px. It creates a great contrast, and readers can quickly spot headlines from body text.
Am I exaggerating typography?
Maybe. Sure, I’ve not met someone who bought a book because the font was in Times New Roman.
But don’t forget that no marketing will work if people can’t read it.
Ready to use these tips in a real marketing role?
If you’re looking to break into tech marketing, you’d want to check this out.
Forward College is looking for someone who can help grow their reach and build their community.
As their Community & Digital Marketer, here’s how your day will flow:
- You’ll write headlines people actually read.
- You’ll bring their Digital Gecko crew together online and in person on the Penang campus.
- You’ll nudge workshop newbies toward signing up for full courses.
- You’ll dig into data and real stories to keep the buzz alive.
Sound like your kind of work?
Email your resume and a quick note on why you’re a great fit to zoey@forward.edu.my.
Let’s make every word and every pixel count.