I was in Phuket for a getaway.
The problem? I bought the hotel stay through a credit card promotion.
The stay was cheap. Free breakfast. Access to tennis courts.
Only one caveat: I must go for a 2-hour timeshare sales presentation.
Why we hate sales
The salesperson greeted me with a 180% enthusiasm.
"How are you? Enjoying your stay?"
"Do you want coffee? Soda? Or... whiskey?"
They even had a children's playroom in their office, where my daughter lost herself for 2 hours.
Then I had to sit through 2 hours of pleasantries and sales talk. The salesperson started by asking how many holidays I take each year. Where my dream vacations are. Then she tabulated my holiday cost for the next 30 years.
It must have been 6-figures or so.
Then she showed me how much I would save with a timeshare plan. How "stupid" I am if I were to skip the offer.
Remember – we buy with emotions and justify with logic.
The presentation was trying to get me to buy something that I didn't need.
No wonder sales got a bad rep.
But, no business will survive without sales
No matter what you do, you have to sell. But you can do it ethically.
Chris Do, talks about reframing sales:
- From being self-centered --> Serve
- From giving advice --> Ask
- From talking --> Listening
- From ignoring complaints --> Emphatize
- From selling --> Summarize
When you sell correctly, it should feel like you're adding to someone's life. Not taking.
Polish your sales skills and grow your business
Underdog Con is back this October with a focus on – SALES.
It's an opportunity to re-discover sales from practitioners – people who have done whatever it takes to sell and grow their companies. And they'll share it all with you at Underdog Sales Con.
It's time you put your business growth on steroids.
