The only way to improve your marketing

Believe me when I tell you this.

Most people have no idea what they heck they're doing. Some just do it anyway.

I've met many marketers through events I've attended and organized. I realized a difference between the green, starry-eyed marketer and the seasoned pro.

The pro, assumes nothing and tests everything.

The only way to improve your marketing is to constantly run a split test. You could test your headlines, offers, copy, audience, and creatives. The list is endless.

Once you find a winner, you split-test it again and find another winner.

Do this long enough, and your marketing will be sharp, everyone will start to wonder how you got this good.

Here's a test from a recent live masterclass we ran:

Here's the first headline:

After publishing that, we went, "Nahh, that's too vanilla. Too boring." So we switched up the headline.

Here's the 2nd headline:

Sweet! This headline brought a 3.72% improvement in conversion.

The improvement may seem small. But imagine if this is for a huge nationwide campaign. The difference is going to be as day and night.

Here's the point: You're leaving gold on the table by not doing any testing

Build Systems to Test

One of the main things you'll take away from AI Marketing Systems workshop this Friday is thinking in systems.

Systems (and building them) are what give a marketer and business leverage. Marketing systems help us with two things:

1. Automate manual, time-consuming tasks. Freeing up time you could use for high-leverage, revenue-producing activities.
2. Go from selling one-to-one to selling one-to-many.

The AI Marketing Systems workshop trains you to think this way and walks you through building an AI-powered lead generation system.

Register early, and I'll personally give you a gift as thanks – for saving us operational chaos in last-minute onboarding.