My ads worked, then stopped working. Help!
Most marketers unknowingly sabotage their own ads. Here’s a simple shift that can save you thousands.
Here’s something people don’t realize.
META would always show your ads to your warm audience first, before showing them to cold audiences, thus skewing your results (even if you target cold audience).
Your warm audience are people who already know you. They respond to your ad, and give you false hope.
So when your ad starts meeting new faces, you experience no uptake.
You thought your ad is amazing, so you begin scaling, only to see it drop.
The solution is simple.
Exclude your audience when testing a new ad
Sounds risky, but it's not.
By excluding your warm audience, you get a real test.
Your ad is shown to new people the moment it starts. If your ad grabs their attention and generates conversions, you have a winner!
I’ve seen brands run the same ad for years.
Just do some research on META Ads Library.
If you’re running ads today, test a campaign where you exclude your warm audience.
Keep an eye on your numbers
Running ads without looking at numbers (I understand, looking at numbers can be joyful or painful) is like driving a car without a dashboard.
How fast are you moving? Is the engine OK? Is there still fuel left?
An app that I’ve been using a lot is Madgicx. Not so much the AI marketer, but the analytics dashboard. Here’s a link to get a lifetime usage of the dashboard.