Video of the week
Here’s the secret to making viral videos.
We spoke to Mimi, who used to produce videos at Mindvalley to share her secrets.
1 - Hook!
Grab your viewer's attention in the first 3 seconds or lose them. Your content doesn’t matter if you’re unable to hook people into watching it.
2 - Edutainment
Remember why people go on social media – they are bored! Don’t teach, entertain!
3 - Call To Action
Always assume that people need to be told what to do. Now that they’ve watched your content, what would you like them to do? It can be a call to subscribe, to share or to leave a comment. Whatever it is, always close the loop.
Bonus: When and how often should you post? Mimi’s response: “Everyday”
Watch the video to learn the other 3 viral secrets:
What we’re reading 💡
- Learn to sell even when you don’t need to.
- How to use tools like this to enhance our content.
- The rise of this influencer demographics.
- Ways to level up our writing style.
Event of the week
Underdog Con is not the event of the week. It’s the event of the year! Yes, seriously.
This round we’ll be discussing sales – something no company can live without.
We will be announcing a few confirmed speakers this week and prices will go up when we do. Grab your pre-sale ticket and save now (Also less than 80 tickets left)
Quote of the week
People spend money when and where they feel good.
– Walt Disney
Ad of the week
What did you get up to for Merdeka?
For us, it’s watching some ads. Our highlight is on CelcomDigi – who released one focusing on the success of young Malaysians who are making changes in their respective fields.
Why we like this:
- Focuses on actual people who are making difference
- Breaking misconceptions of the younger generation
- Entertaining as it’s done as a music video
- Creates curiosity by starting out with a question
- Backed up with facts
ICYMI!
We spoke to Donald Ng and LiRou Chou of Mida on topics like DXO, why is it important for e-commerce stores, website speed and conversions.
