Welcome to Marketing Mondays, where we bring you highlights from the marketing world.

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Marketing Stoic

Like many, I binge-watched Culinary Class Wars recently. Fantastic show. 

No spoilers, but one character, “Triple Star” stood out to me. During a cooking challenge, while everyone else freaked out about how their food would get judged, Triple Star kept his head down and focused on cooking his next dish. 

That’s stoicism in action. 

Control what you can control - Epictetus 

Ever find yourself obsessively checking for leads or sales after launching a campaign? I know I have. That’s focusing on what we can’t control.

I know I have. 

Instead, put your energy into what you can control:

  • Writing one more ad.
  • Sending one more email.
  • Talking to one more customer.
  • Reviewing the sales page one more time.

Stop worrying about the results you can’t control. Focus on taking one extra action.

What's up in marketing💡

Here are some nuggets worth reading this week: 

Deal of the week 🤝

Google Analytics is sh*t. 

There I said it. It takes DAYS to understand and HOURS to set up.

A great analytics product should be easy – and give marketers what they need to know. 

Lately, I’ve been experimenting with a whole new analytics platform, and it has been a great experience. (Will share a walkthrough in an upcoming issue) 

Try Fathom Analytics

Video of the week 📹

Redefining sales in 2024 – and beyond.

Sales is not a dirty word. Turn “selling” into “serving”. As idealistic as that sounds, I think it’s the way forward. Transform your sales mindset with the video.

Thought of the week 💬

All things are created twice – first in the mind, and then in reality. 
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