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#TikTokChallenge
Okay, we’ve seen so many challenges on TikTok and many brands want that as part of the strategy. But do they actually bring in revenue for brands?
There’s many different types. The dancing and the eating challenges usually go viral and will definitely create brand awareness.
Do they bring in revenue (which is mostly the reason these activities are carried out anyway)?
Okay, so just a dance challenge with a brand appearing would not bring much sales to the brand. The artist would definitely benefit more from this as their song will be played and used by TikTok users all around the globe.
However,a challenge that includes the usage of the product would encourage sales to kick off, as you would expect.
One success story would be from Chipotle, a fast food chain primarily in the US. Digital sales of the brand went up by 10% and the hashtag #chipotlelidflip has 34.4k posts linked to it (as of August 16,2024).
An eating challenge by Maggi on TikTok with the hashtag #maggipedasgiler has 604 posts linked to it (as of August 16,2024). I doubt that this reached the brand’s expectation but their collaboration with local creators got them 12M views on their videos.
These are just two of the many challenges out there. So, before going down this route, it is important for brands to know what are the main goals of their strategy.
Would you consider a TikTok challenge for your brand?
What we're reading 💡
- Yes you are enough even when you don’t think you are.
- Your org charts don’t have to be symmetrical, it can also be like this.
- What are AI companies really selling?
- Look, Google released a new product. Actually, it didn’t and hasn’t in a while.
Deal of the week
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What else?
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Quote of the week
“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder and CEO, Airbnb
Ad of the week
Something that many people might not be aware of is the fact that 1 in 4 drowning incidents in the UK is due to the consumption of alcohol. So, the alcohol brand Malibu wanted to bring this to the consumer’s attention.
They got a little cheeky by collaborating with Olympic diver, Tom Daley to create a limited edition knitted swimwear for his brand. Plus, the proceeds will be going towards Royal Life Saving Society UK. A great initiative and very clever collaboration I’d say.
