Marketing Mondays gives you everything you need to do better marketing.
And so the Olympics closes...
Thank you, Paris!
The Olympics ended better than it started. (We think)
Whatever it is, here's the biggest marketing lesson from the Olympics.
ATTENTION.
12 billion engagements on the Olympics’ social media. Here is how some brands took advantage of the attention.
1/ LVMH
2/ Omega
Omega has been the official timekeeper for the Olympics since 1932. Look at Omega's logos everywhere! No contest here.
3/ P&G
P&G brands builds rooms for athletes to feel at home. Atheles share experience on social media. Attention everywhere.
4/ Visa
Spending at the Olympics? Then it's Visa.
What do all these brands sponsoring the Olympics, teach us?
That attention is the new currency.
Whatever you do – selling a product, launching a brand, or educating customers, you cannot do it without attention.
A prompt for you: Who can you reach out to partner to today, to get some attention?
What we're reading 💡
- The best marketing doesn't feel like marketing. That's why native marketing wins.
- Your creativity will always be your greatest asset.
- Words in marketing that you shouldn't use. This was a great read.
- Don't wing your marketing. Set SMART goals.
Deal of the week
We've just pre-launched a brand new workshop at Daily CMO – the Digital Experience Optimization workshop.
Why you should care – especially if you're in e-commerce
This is not another boring course. We've an entire different philosophy to education. You learn to ride a bicycle, by jumping on one and cycling. You learn to swim by jumping into cold waters and paddling as hard as you can.
Growing your e-commerce revenue is the same. You take action and figure it out along the way. The only difference in the DXO workshop? You'll double your e-commerce revenue faster, than going at it yourself.
And as they say... time is your biggest asset.
Quote of the week
“There is only one thing in life worse than being talked about, and that is not being talked about. - Oscar Wilde
Meme of the week
On a light note – and to the closing of the Olympics, we'll end with a light laugh.
