Marketing Mondays gives you everything you need to do better marketing.
Why we don't believe marketers
I'm spending thousands every month. My website is shown on top the search results page. Yet, my competitor (who runs NO ads) is fully booked! Why?
Our client, Hans Detailing is experiencing a cycle of distrust problem.
To understand this, let me share a story.
Few years ago, I needed a credit card.
So I googled and landed on a review site. There was a promo that promised me a FREE Macbook Air if I signed up for a credit card. Not being able to resist the temptation of "free", I decided to sign up.
After submitting hundreds of documents, I was informed that I wouldn't be receiving the Macbook Air. When I contacted the site support, the kind customer rep patiently explained that I, unfortunately, had problems reading. He pointed out in the sign-up offer terms and conditions, through a link at the very bottom of a 2,000-word page, that only 5 Macbook Airs were allocated for the campaign. And that they were given to every 20th successful applicant.
I consider myself a trusting and tolerant person.
But the act of hook-and-switch methods many companies do, has made me less trusting of any new offers I see.
I've begun to look for the catch every time I see an offer. Soon I discovered that I'm not the only one. People in general have now learned that companies put up offers that benefit their interests, not ours.
As a result: We've become more distrustful – not only to those who are trying to scam us, but to everyone as well.
Coming back to our client.
The problem isn't that they aren't showing up on Google. It's that they're showing up as paid listings. People's consensus: If they can pay for ads, there must be a catch right?
Organic search still matters.
So how do we do marketing, if our audience is in a constant state of distrust? Answer: Transparent marketing. Here's an example from Buffer.
What's up in marketing💡
- What Google's reversal to their decision to kill cookies mean for marketers.
- How many hours do you spend marketing on Instagram? These tips will help you cut down time.
- To be an effective marketer, you want to be technically savvy. Here's a simple guide to webhooks, a gateway to marketing automation.
- Even with AI. Publications still exist. Here's how a blog grew to $4M/yr.
Deal of the week 🤝
Here's a micro-discount nugget for you, if you like to join us a Retail Summit Asia.
Use promo code CMO to enjoy an additional RM 10 OFF on VIP Access Passes: https://go.retailsummit.asia/CMO
Video of the week 📹
In a Diary of a CEO interview, Scott Galloway, a professor of marketing said the best skill people can have is storytelling.
Stories are powerful tools for persuasion.
They illustrate the benefits and value of a product/service in a way that feels natural and not forced.
You're not just selling products. You're selling a narrative.
Ad of the week 💬
Here are some ad ideas for you this week.
Why it works: People are naturally drawn to negativity (perhaps to feel better about themselves). Ads like these grab attention.
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